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Karson Enns
October 20, 2014 | TEST | Karson Enns

Wine blogging

Search engines love fresh content and will reward updated sites with a higher ranking and increased visibility. According to Hubspot, a major inbound marketing platform, companies that blog have 55% more visitors and generate 88% more leads per month.

Once a potential customer finds your site on a search engine results page and reads your keyword-targeted post, there is a greater chance they will opt-in or purchase than if your winery did not blog. Ultimately, the more targeted visitors your site attracts, the more chance it has of making sales.

Essentially, wine blogging is storytelling. A good blog post has a beginning for introductions, a middle for stating and supporting facts, and an ending to tie up the story and bring it back to the beginning. The more personal the blog’s tone, the more readers identify with the story and thus be open to following and purchasing.

Blog posts don’t need to be long, 300 - 500 words is optimum, yet they do need to launch consistently.  I suggest posting once a week to keep your customers intrigued without inundation.

But what will you blog about? It can’t be the same post every week. Wineries need to spread out their topics to make their content more of a buffet than a cafeteria.

What every winery blogger needs is an editorial calendar. Stay tuned for our wine blogging calendar  - listing eight hot topics you can write about almost any week of the month. Out next week!


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